Product Marketing Manager

USA

Cloudpermit is seeking a Product Marketing Manager who serves as the bridge among product, marketing, sales, and customer success. Cloudpermit’s value is clearly and consistently communicated to the market. This role turns technical product features into compelling, easy-to-understand narratives that drive demand, product adoption, and customer engagement.

You will be the internal expert on the needs and challenges of government customers, helping shape strategic product positioning and go-to-market plans that resonate with Cloudpermit’s target audience. Success in this role requires strategic thinking, strong communication and presentation skills, hands-on tactical execution, and excellent cross-functional collaboration.

About Cloudpermit

Cloudpermit is the fastest-growing community development, SaaS (software-as-a-service) company in North America. We provide local governments and their citizens with cloud-based software products for all community development and public works processes. Headquartered in Reston, VA, Cloudpermit was founded 15 years ago and is growing rapidly across North America. Cloudpermit is committed to delivering efficient, accessible, and smart local government software for agencies and citizens nationwide.

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Key Responsibilities

Product positioning and messaging for our ICP. Value-focused content across all marketing channels that supports the entire buyer journey.
GTM strategies for new product launches, features, etc., managing marketing, sales, product, and customer success.
Manage all competitive analysis and market research. Conduct deep market research and competitive intelligence to understand industry trends, customer pain points, and the competitive landscape, using these insights to inform product roadmaps and marketing strategies, including all battlecards, case studies, and product videos.
KPIs into GTM effectiveness and win/loss rates to ensure data-driven decision-making and continuous improvement.
Cross-functional collaboration to align product management, sales, CS, and marketing to ensure consistent messaging and successful execution.
Occasional travel to share information about Cloudpermit’s software products with public sector contacts.

Qualifications, Skills, & Past Experience

3-7 years of experience in product marketing, solutions marketing, or related roles (preferably in SaaS or GovTech).
Strong understanding of B2G buyer journeys and selling to the public sector.
Excellent communication, storytelling, presentation, and writing skills.
Ability to distill complex technical concepts into simple, compelling messages.
Experience collaborating across product, marketing, sales, and customer success teams.
Ability to manage multiple projects and work in fast-paced environments.
Familiarity with permitting, licensing, public works, land management, or public sector software is a plus.

Company Culture

Focus - We are focused on our passion, work ethic, and goals, so we can continue to push forward and create innovative software.

Collaboration - We work and succeed as a team at Cloudpermit because we're stronger together. We accept each other’s strengths so we can learn from one another and become better.

Respect - Respecting our customers, and respecting each other, is of the utmost importance. We trust our team to do great work and stay open to new ideas.

The Cloudpermit team is comprised of motivated, positive, and tech-savvy team members. We enjoy working as a team to solve problems and thrive on collective and personal success. At Cloudpermit, you will be assigned engaging and challenging projects and will have opportunities to give input and direction. The Cloudpermit work environment is inclusive, challenging, and rewarding.