Description

The primary responsibility is to

· Owning the competitiveness of Cloudpermit’s Product Portfolio in North America markets and helping power product launches

· Analyze North American market and communicate the product’s value to the market.

· Working with marketing team to ensure effective positioning and messaging for all products and markets

Line Manager

The COO of Products Organization (who is based in Finland/Europe)

The COO of Product Organization (who is based in Finland/Europe)

Reston, Virginia

Product Positioning – develop product positioning and messaging that will differentiate our product depending on region
Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
Market research – be the expert on our customer and their urgent and pervasive pain points by region
Understand the competitive landscape – be an expert on our competition and how they are positioned, including pricing
Work closely with Product Managers to identify needs and sharpen product offerings based on feedback from customers
Be the “go-to” on key market trends, competitive landscape and the perception of Cloudpermit in the market
Work closely with marketing team to ensure effective campaign concept, digital marketing planning, content strategy, creative is in place for all products

· 5+ years of product marketing experience with at least 2 years of experience in a SaaS market-facing role in GovTech space

· Demonstrated ability to craft customer-facing messaging and positioning of technology solutions

· Must have experience with software products; product launch/go-to market and using data analytics tools for measuring performance

· Strong bias for data-driven decision-making and experience in distilling complex, analytically dense products into client-facing solutions

· Demonstrated experience and ability in driving product positioning development

· Exceptional ROI analysis skills, the ability to quantify the value to the customer

· Ability to complete both quantitative and qualitative market research