Description
The primary responsibility is to
· Owning the competitiveness of Cloudpermit’s Product Portfolio in North America markets and helping power product launches
· Analyze North American market and communicate the product’s value to the market.
· Working with marketing team to ensure effective positioning and messaging for all products and markets
Line Manager
The COO of Products Organization (who is based in Finland/Europe)
Reports to
The COO of Product Organization (who is based in Finland/Europe)
Location
Reston, Virginia
Responsibilities and Duties
- Product Positioning – develop product positioning and messaging that will differentiate our product depending on region
- Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Market research – be the expert on our customer and their urgent and pervasive pain points by region
- Understand the competitive landscape – be an expert on our competition and how they are positioned, including pricing
- Work closely with Product Managers to identify needs and sharpen product offerings based on feedback from customers
- Be the “go-to” on key market trends, competitive landscape and the perception of Cloudpermit in the market
- Work closely with marketing team to ensure effective campaign concept, digital marketing planning, content strategy, creative is in place for all products
Basic Qualifications
· 5+ years of product marketing experience with at least 2 years of experience in a SaaS market-facing role in GovTech space
· Demonstrated ability to craft customer-facing messaging and positioning of technology solutions
· Must have experience with software products; product launch/go-to market and using data analytics tools for measuring performance
· Strong bias for data-driven decision-making and experience in distilling complex, analytically dense products into client-facing solutions
· Demonstrated experience and ability in driving product positioning development
· Exceptional ROI analysis skills, the ability to quantify the value to the customer
· Ability to complete both quantitative and qualitative market research