Virginia, USA

Product Marketing Specialist


The primary responsibility is to

·      Owning the competitiveness of Cloudpermit’s Product Portfolio in North America markets and helping power product launches

·      Analyze North American market and communicate the product’s value to the market.

·      Working with marketing team to ensure effective positioning and messaging for all products and markets

Line Manager

The COO of Products Organization (who is based in Finland/Europe)

Reports to

The COO of Product Organization (who is based in Finland/Europe)


Reston, Virginia

Responsibilities and Duties

  • Product Positioning ‚Äď develop product positioning and messaging that will differentiate our product depending on region
  • Product launch ‚Äď plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Market research ‚Äď be the expert on our customer and their urgent and pervasive pain points by region
  • Understand the competitive landscape ‚Äď be an expert on our competition and how they are positioned, including pricing
  • Work closely with Product Managers to identify needs and sharpen product offerings based on feedback from customers
  • Be the ‚Äúgo-to‚ÄĚ on key market trends, competitive landscape and the perception of Cloudpermit in the market
  • Work closely with marketing team to ensure effective campaign concept, digital marketing planning, content strategy, creative is in place for all products

Basic Qualifications

·      5+ years of product marketing experience with at least 2 years of experience in a SaaS market-facing role in GovTech space

·      Demonstrated ability to craft customer-facing messaging and positioning of technology solutions

·      Must have experience with software products; product launch/go-to market and using data analytics tools for measuring performance

·      Strong bias for data-driven decision-making and experience in distilling complex, analytically dense products into client-facing solutions

·      Demonstrated experience and ability in driving product positioning development

·      Exceptional ROI analysis skills, the ability to quantify the value to the customer

·      Ability to complete both quantitative and qualitative market research

For more information, contact us by email:

Apply now

We accept PDF, DOC, DOCX, JPG and PNG files.
Max file size 10MB.
Upload failed. Max size for files is 10 MB.
Max file size 10MB.
Upload failed. Max size for files is 10 MB.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.