Virginia, USA

Product Marketing Specialist

Description

The primary responsibility is to

·      Owning the competitiveness of Cloudpermit’s Product Portfolio in North America markets and helping power product launches

·      Analyze North American market and communicate the product’s value to the market.

·      Working with marketing team to ensure effective positioning and messaging for all products and markets

Line Manager

The COO of Products Organization (who is based in Finland/Europe)

Reports to

The COO of Product Organization (who is based in Finland/Europe)

Location

Reston, Virginia

Responsibilities and Duties

  • Product Positioning ‚Äď develop product positioning and messaging that will differentiate our product depending on region
  • Product launch ‚Äď plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Market research ‚Äď be the expert on our customer and their urgent and pervasive pain points by region
  • Understand the competitive landscape ‚Äď be an expert on our competition and how they are positioned, including pricing
  • Work closely with Product Managers to identify needs and sharpen product offerings based on feedback from customers
  • Be the ‚Äúgo-to‚ÄĚ on key market trends, competitive landscape and the perception of Cloudpermit in the market
  • Work closely with marketing team to ensure effective campaign concept, digital marketing planning, content strategy, creative is in place for all products

Basic Qualifications

·      5+ years of product marketing experience with at least 2 years of experience in a SaaS market-facing role in GovTech space

·      Demonstrated ability to craft customer-facing messaging and positioning of technology solutions

·      Must have experience with software products; product launch/go-to market and using data analytics tools for measuring performance

·      Strong bias for data-driven decision-making and experience in distilling complex, analytically dense products into client-facing solutions

·      Demonstrated experience and ability in driving product positioning development

·      Exceptional ROI analysis skills, the ability to quantify the value to the customer

·      Ability to complete both quantitative and qualitative market research

For more information contact us by email: jobs@cloudpermit.com

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